Indonesian hotelier, Ronald Akili will be launching sustainable lifestyle brand, The Wasted Collective this November
Missing Bali's laid-back vacation vibes? Potato Head founder, Ronald Akili will be launching The Wasted Collective, a sustainable lifestyle brand which includes a clothing collection created alongside Jesse Leyva, former global creative director at Nike.
The brand mantra, "Good Times Do Good", reminds people to live life to the fullest, but also taking nature and its resources into consideration.
Using three sustainable fabric and production processes: Washi, a lightweight but strong textile fabric that takes only 1/35th of the land needed to farm traditional cotton; EcoLife, a 50/50 blend of recycled cotton and sustainable virgin cotton fibres; and ReCraft, one-of-a-kind pieces made from repurposed apparel in Los Angeles.
The collection includes naturally dyed block colour unisex T-shirts, hoodies, upcycled chore jackets and cargo pants that will remind you of Potato Head’s tropical brand and cosy restaurant ambience. Available at the brand's official website later on this month, pieces from the collection is priced from US$50-300.
See also: An Insider's Tour of the Eclectic Interiors at Potato Head
Akili will also be opening the first Wasted Collective studio in Bali, providing a space where artists, innovators, designers and sustainability practitioners to co-create and design new items for the brand.
“We were designing The Wasted Collective, but the idea was accelerated by what has happened this year,” says Akili.
“We don’t think things are going to go back to normal. Instead, we really see new pathways opening up, channels for us to do better when it comes to living in sync with our planet. It’s about starting on a new foot. We always want to provide something that’s really beautiful, that’s fun, and that’s made with as much of a sustainable focus as possible.”