Cover The LV Shield is relevant to our interests (photo: courtesy)

Louis Vuitton's new LV Shield is like a giant transition lens for your face

Who ever said that fashion is frivolous has clearly not yet seen the latest Louis Vuitton cruise collection, which includes this relevant and practical face shield that, in the age of Covid and climate destruction, is a veritable life-saving device—protecting the wearer from spittle, shared air and UV rays, and thereby preventing sickness, long-term potential cardiovascular damage, and wrinkles. All in one!

Even better, there's more to the Louis Vuitton face shield than meets the eye. Not only is it gilded with studs and emblazoned with the iconic brand monogram, the visor itself is photochromatic—which means it acts as a giant transition lens, switching from clear to dark when exposed to direct sunlight, thereby protecting the wearer from direct sun exposure without inhibiting visibility. The hinged studs also allow the wearer to tilt the visor backwards, mimicking retro-style visors from Florida in the 80s, and resembling the visor of a baseball cap. 

Look for first drops of the LV Shield from 30 October this year at Louis Vuitton shops worldwide. We'll see you there.

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