Leica x Zegna Join Forces For An Exclusive Collaboration Launching December 2020
Renowned camera company, Leica and Italian luxury fashion brand Zegna, team up for an exclusive collaboration where fashion meets photography. The capsule collection is made up of high-end camera accessories.
Zegna artistic director, Alessandro Sartori himself is a photography enthusiast and authentic Leica lover. He has been to be inspired by photography as a creative language that he often uses as a reference for his own collections. This passion led Zegna to collaborate with Leica, one that's built upon the mutual expression of creativity and innovation, craftsmanship and technicality that further cements both brands as powerhouses in their respective fields.
Making its debut in January 2020 on the runway of the Ermenegildo Zegna XXX Winter 2020 Fashion Show, the highly anticipated design is made for the modern photographer, in search of the most beautiful image but is equally attentive to the subtle details of handmade craftsmanship and this collaboration strengthens the link between the two expressions of art and creativity, ultimately reflecting a broader dialogue between the two brands.
"Zegna and Leica share the same value philosophy, and both are committed to create excellent products with sincerity and quality; I hope that this is a start to a long-term collaboration. Leica has always maintained a sincere attitude, persistent pursuit of quality and the spirit of excellence not only in the field of cameras and photography, but also to unique craftsmanship and artistic language," said Sartori.
The collection is made up of Pelletessutatm camera holsters made for Leica Q2 and Leica M camera, protectors for Leica Q2, functional crossbody bags called Insta-Packs which was inspired by photographers' attitude that fit almost all compact Leica cameras (excluding the Leica V-Lux) and the Leica CL with the 188mm Leica cans, carrying and wrist straps and finally, Leica keyrings and round wallets which are both for coins or Leica Q2 lens cap).
All the designs feature luxury details and the precious touch of Pelletessuatum collection, an iconic Zegna special woven Nappa leather born from an innovative Ermenegildo Zegna research aimed to recreate precious fabric using extremely thin strips of selected Nappa leather in place of fabric yarns.
"Whether it is Leica cameras, moments in life, or Zegna’s clothing, they all have a unique sense of beauty, and their encounters are even more beautiful. Zegna and Leica adhere to the people-oriented philosophy in the pursuit of value, design, sustainability and quality," said Karin Rehn-Kaufman, global director of art and Leica galleries.
The join series will release globally and be available at Zegna's designated flagship stores in New York, Paris, London, Milian, Dubai, Shanghai, Beijing, Ginza, Istean and other locations including Leica's 60 designated stores worldwide. It will also be sold online through the official websites of Leica and Zegna.