The North Face x Gucci special cross-category collection for men and women drops online on January 22, 2021
The collaboration between The North Face and Gucci is a celebration of exploration—whether it's the literal exploration of places and cultures or the metaphorical adventures encouraged by Gucci's creative director, Alessandro Michele. The fashion house has always catered to the curious, designing its clothes as tools that allow the wearers to embark on new adventures. The North Face, on the other hand, has always famously made outfits for adventure seekers.
For this collaboration, a campaign shot by Daniel Shea set in the Alps, takes centre stage. In the stills and videos, viewers are taken to a trip to the great outdoors with a group of Gucci-clad hikers, who camp by the lakes. The forest and peaks form a breathtaking scenic backdrop which captures the candid moments of group activity reminiscent of holiday snaps, at the same time, effortlessly showcase the distinctive pieces from the collection. The campaign takes on the aesthetics of the '70s, when The North Face was a thriving outdoor retailer in California.
The special cross-category collection is made for both men and women and comprises of ready-to-wear, soft accessories, luggage and shoes as well as pieces that embody the outdoor world of The North Face such as tents and sleeping bags.
See also: Loewe Debuts "My Neighbour Totoro" Capsule Collection This January
The North Face x Gucci Collection is in line with the commitments of both brands to be more eco-friendly and sustainable. The luggage contain ECONYL®—a nylon fabric sourced for regenerated materials such as fishnets and carpets that can be recycled and recreated, ultimately decreasing its ecological footprint. The collection's colour palette is inspired by the '70s and curated from The North Face materials library. Archival fabrics have also been partially incorporated into the collection to breathe new life into them.
The ready-to-wear collection includes goose-feather down-padded coats, vests, shirts, skirts and jumpsuits. The outerwear silhouette and equipment are all based on the original designs from The North Face in the '70s. There will also be quilted jackets, nylon shirts and skirts, windbreakers, sweatshirts and some chemise dresses. Some of the pieces will come in bright colours and feature several floral prints specially designed for this collection.
See also: Potato Head Founder Ronald Akili Launches Sustainable Clothing Line
