Like many luxury labels before them, Chanel is going green. The French maison has made the commitment to a more sustainable future by way of waste reduction and utilising renewable resources.

“At Chanel, as a creation-driven company, we aim at designing highly desirable products and experiences for our clients while generating a positive impact on the environment and society,” Alain Wertheimer, CEO of Chanel, said in a statement. “As such, sustainability is a strategic priority for Chanel and we have ambitious goals.”

Chanel Mission 1.5°, the brand’s climate-conscious plan, pulls inspiration from the Paris Climate Agreement (COP21), which aims to limit the global mean temperature increase to 1.5 degrees Celsius.

In keeping with the timeframe of the United Nations Sustainable Development Goals (SDGs), the Mission 1.5° is a plan of action for the next decade—by 2030, the brand will have halved the emissions from their operations (such as manufacturing sites, boutiques and offices) compared with 2018, on top of the shift to 100% renewable electricity.

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It is an ambitious journey, but the plan is built on a “solid understanding of the challenges we are facing and on the concrete results that we have already achieved in the company.” In addition to their reduction efforts, the luxury label quietly reached carbon neutrality in 2019.

Moving forward, the brand’s sustainability efforts will centre around four main goals that encompass everything from retail stores to runway shows. They’ve committed to reducing carbon emissions across all operations, to shifting to 100% renewable energy by 2015, to offsetting residual carbon emissions and to financing climate change adaptation by working with the most impacted communities.

Other efforts include embracing organic approaches to farming and adapting industrial processes to build a sustainable and responsible sector, particularly with their line of fragrances, which are now sourced from sugar beet farmers in France. 

Chanel will also focus on working with biodegradable packaging, and shifting freight from the air to the sea. In 2016, 55% of Chanel products were sent by sea from their manufacturing site in Le Meux, France, to the distribution centre in Piscataway, USA and that number is expected to grow.

“Chanel’s commitment to support regenerative agriculture will also have echo effects that help deliver quality products, healthy food systems and livelihoods for farmers,” adds Aron Cramer, President & CEO at Business For Social Responsibility (BSR). “The new strategy demonstrates the steps that are needed on the path to a net zero economy that works for all.”

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