Burberry’s Olympia Bag Celebrates Modern Classicism At Its Best
Burberry has unveiled its new signature bag, the Olympia, a celebration of femininity in its many and varied forms.
The crescent-shaped bag has been carefully crafted from the finest Italian leather, assembled and moulded by hand to achieve its unique shape, which mirrors the body’s natural curves.
Each bag is finished with a choice of gold or palladium hardware etched with the Burberry logo. Burberry’s chief creative officer, Riccardo Tisci, drew inspiration for the Olympia not only from ancient Greece, but also by women he sees as symbols of modern femininity—namely, the campaign’s three ambassadors: Kendall Jenner, FKA Twigs and Shygirl.
In celebration of the brand’s new signature bag, a series of pop-up events was held worldwide, inviting fans of the brand back into stores once more. At Hong Kong’s Landmark, the fashion house constructed a large, curved platform encircled by a series of statues that closely resemble those dating back to ancient Greece.
At an exclusive experience at nearby Pedder Building—The World of Olympia—an array of 3D printed statues mirrored the Grecian statues at Landmark, while a screening room allowed guests to delve deeper behind the scenes, learning the processes involved in the creation of the trademark bag. An origami station created a hands-on experience for guests, while a giant Olympia bag provided ample opportunities to get up close and personal with the details. Similar events were staged at Harrods in London and New York’s Bergdorf Goodman department store.
Pop-up events reflected the inspiration and craftsmanship behind the Olympia, and showcased several exclusive colourways, including marigold yellow and topaz blue iterations.
The Olympia bag is available in a variety of colours and sizes, while complementary accessories from the range include card cases, messenger bags, backpacks and totes, available online and in Burberry stores worldwide.