The pastel-coloured ensemble that Grammy-nominated artists, BTS wore in the music video of their record-breaking song, Dynamite was the star of the recently concluded Julien Auctions' MusiCares Charity Relief Auction—selling for US$162,500, which was over eight times its original estimate.
Proceeds from the sale will benefit MusiCares, a charity providing aid to those working in the industry devastated by Covid-19. The outfits follow-up the microphones that the K-pop septet—RM, Jin, Suga, J-hope, Jimin, V and Jungkook—previously donated in the same charity auction. The colourful ensemble lighted up the world when the group wore them in the final dance sequences of the music video of their first English-language song, Dynamite, which debuted No.1 on Billboard Hot 100, making BTS the first all-South Korean act to top the Hot 100 and their first song to do so.
Notably, the music video for Dynamite also holds the Guinness World Record for the most-viewed YouTube video in 24 hours. The song also earned BTS' first Grammy nomination in the Best Pop Duo/Group Performance category—the first Korean group to do so. The collection of outfits went to a Japanese art collector, Yusaku Maezawa and top Japanese YouTuber HIKAKIN.