See also: How Covid-19 Changed The Beauty Industry
1. Cancelled Physical Events
Covid brought the world to a standstill at the beginning of the year when none of us was sure whether the pandemic was merely temporary. For those of us who were holding out hope that the world would return to normal by summer were met with heavy disappointment when French fashion’s governing body, the Fédération de la Haute Couture et de la Mode officially cancelled the men’s and couture fashion weeks in March. Other big fashion events such as the Met Gala and London Fashion Week were also moved to digital formats entirely, showcasing a new way of exhibiting fashion.
2020 has surely been a year that inspired quick experimentation, and while digital events may not be able to provide the same atmosphere and experience as in-person ones, they have quickly become more than just streaming a fashion show on Zoom but instead opened up possibilities for what digital events could be.
From 360-degree immersive exhibitions such as Fabric of Reality VR fashion show, to Net-a-Porter’s Animal Crossing event back in September, and even Balenciaga unveiling their new collection via video game, we’re excited to see what the future of digital fashion events may look like.