1. A brand new logo
New logos have been instrumental in building new brand identities—just look at Celine and Burberry—and Felloni has taken this chance to modernised the cursive Roger Vivier logo and opted for an all-caps logo in a bold san serif font, which has refreshed soles of shoes, and even the shoe boxes.
Although not completely eschewing the cursive logo (it remains on some of the brand’s classic styles), the new logo has been adopted on ballerina flats, sneakers and smoking slippers.