Kevin Ma, founder, Hypebeast
What started as a passion project for this Generation T 2017 lister and sneaker head is now one of the most prominent titles not just in streetwear, but in fashion. “The content has definitely changed from being sneaker centric to more fashion geared,” Kevin Ma told Kitsune. “Hypebeast started out talking about all the “hyped” products on the market. Now, it’s more about what actually looks good.” In 2015, Hypebeast was amassing over 54 million views per month.
Gogoboi Ye Si, blogger
With a following that’s in the millions, Ye Si or ‘Gogoboi’ is a chief influencer in China’s fashion world—so much so that we made him the cover star of our August 2017 issue of Shangliu Tatler. Back in 2014, he took his fame beyond Weibo and WeChat and co-founded Mission, an agency that now works with leading brands such as Chanel, Louis Vuitton and Givenchy.