The world-famous saddler is jumping on the sustainable fashion bandwagon.


If you are heading to Paris or New York, a pit stop at the Hermes' flagship stores could be well worth your while. Until mid-June, iconic French luxury brand Hermes are offering more proud owners of its timeless 100% silk scarves the chance to give their prized possessions a new lease of life with a complimentary top-notch pop-up after-sales service.

 Now for the lowdown on Hermes' upcycling innovation... HermesMatic guarantees to make your well-worn scarves look as good as new, all thanks to three expert color-reviving wash cycles (denim blue, bright red or fuchsia). No need to rummage around for change in euros as the 'no-snag' service is completely free of charge.

(Related: Hermes Gets Catty For A Good Cause)

Allow for a turnaround time of 48 hours. After being given the special HermesMatic dip-dye treatment, the freshly laundered scarves are expertly folded and wrapped in a brown paper package, adding another much-appreciated perk to the slick service.


 The dip-dye upgrade wouldn't be complete without a little retail therapy 'while you wait': a dedicated space -- strategically placed beside the orange washing machines, showcases the label's vintage dip-dye Brides de gala, Quadrige, Festival des amazones, Les Clés printed classics (€350).

 Hermes' decision to extend the laundering service to a host of other boutiques comes after successful recent stints at the Dubaï, Geneva, Brussels or Basel stores, in addition to last year's whistle-stop visits in Kyoto, Amsterdam and Munich.

(Related: Hermes x Minjung Kim "Oneness" Exhibition)

The HermesMatic Paris pop-up service is open from June 7 through June 17 at its flagship store on 17, rue de Sèvres, on Paris's chic left bank. The HermesMatic laundromat service in New York will run from June 14 through June 18.

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