Put her in Chanel: From Chanel’s exclusive tote to the Chanel 25, Hailey Bieber shows how Chanel stays central to her off-duty wardrobe
Hailey Bieber recently went viral after she was spotted carrying Matthieu Blazy’s Chanel exclusive tote bag. It’s that oversized, easy kind of bag that just makes sense for her off-duty life—the perfect “big bag” moment, honestly. The kind you can imagine fitting Baby Jack’s diapers, snacks, and all the random essentials that come with real life.
Read more: Hailey Bieber loves a good suit: 7 styling cues from the Rhode CCO
But what people don’t really talk about is that this isn’t new for her. Mrs Bieber actually has quite a few Chanel bags in her wardrobe, from the classic Chanel flap to more relaxed, everyday styles. It’s not just about the viral tote moment; she’s been consistently reaching for Chanel over time. Different shapes, different moods, but always styled in a way that feels easy and off-duty.
Chanel 26 shoulder bag

Above Hailey Bieber wears the Chanel 26 (Photo: Instagram/@haileybieber)
The Chanel 26 feels like the kind of piece that slips naturally into Hailey Bieber’s wardrobe. It's chic, simple, and quietly considered. A shoulder bag she’s been reaching for often, whether she’s stepping out for lunch with close friends or heading into an easy date night. There’s nothing overstated about it; just a refined, off-duty ease that sits very comfortably within her everyday style language.
Don't miss: Hailey Bieber’s Rhode to be acquired for US$1 billion—here’s what it means
Chanel Oversized Tote

Above Hailey Bieber wears the Chanel Oversized Tote (Photo: Instagram/@haileybieber)
Social media users have been saying this could be the next ‘Birkin bag moment’ for Chanel. The kind of oversized, quietly status-driven piece that slowly builds cult appeal over time. And with Hailey Bieber carrying it so naturally, it only adds to that growing narrative. This bag is not loud or overly structured, but that’s exactly the point—it feels lived-in, functional, and very aligned with how modern luxury is shifting.
Vintage Chanel handbag

Above Hailey Bieber wears a vintage Chanel bag (Photo: Getty Images)
The vintage Chanel evening handbag. It has that more structured, polished feel compared to her oversized totes, which makes it easy to style from day to night. This handbag in particular has been seen on her quite a bit, always styled thematically with fits that make it feel less like an accessory and more like part of the outfit’s overall mood.
Chanel 25

Above Hailey Bieber wears the Chanel 25 (Photo: Instagram/@haileybieber)
Then there’s the Chanel 25 mini in leopard, a slightly bolder turn within her otherwise pared-back rotation. It adds just enough texture and print without feeling overdone, which is very much how Hailey Bieber approaches statement pieces. Usually styled with more neutral, stripped-back looks, it stands out without throwing off the ease of her outfit. It's playful but still screams 'her'.
Chanel Boston bag

Above Hailey Bieber wears the Chanel Boston bag (Photo: Getty Images).
This was around the time Hailey Bieber debuted her bob, something fans really loved. She was also seen carrying the Chanel Boston bag in wine, sometimes paired with a matching coat. It’s the kind of bag that just works for her day-to-day. It's easy to throw things in, grab, and go without thinking too much about it.
Topics





