The Gucci Diana Pin Comes To Hong Kong This July 2021

Words by Jianne Soriano

July 14, 2021

Cover The Gucci Diana Pin arrives in Hong Kong (Photo: Courtesy of Gucci)

Gucci announces its latest series of Gucci Pins, dedicated to the Gucci Diana—and it's here in Hong Kong

Following the success of its Gucci Garden Archetypes exhibition in Hong Kong, Gucci unveils its latest series of Gucci Pins—the ephemeral stores inspired by the pins seen on interactive maps—this time, dedicated to the Gucci Diana. The bamboo handle tote was first presented by the fashion house in 1991 which creative director, Alessandro Michele reimagined in the Gucci Diana.

Distinguished by the removable, neon leather belts, the current design is a nod to the functional bands that once came with the original bag to maintain the shape of the handles that Michele expressed in his contemporary take on the archival elements.

Photo: Courtesy of Gucci

Photo: Courtesy of Gucci

Photo: Courtesy of Gucci

Charles Lam (Photo: Courtesy of Gucci)

Faye Tsui (Photo: Courtesy of Gucci)

Sammy Cheng (Photo: Courtesy of Gucci)

The Gucci Diana Pin is debuting at Landmark Atrium in Central and as soon as guests cross the entrance, they are greeted with dramatically framed moiré curtains and find themselves in a performative setting. The pattern on the fitted carpet, a reinterpretation of the one used on a series of Gucci Diana, is paired with a terraced display's set-up, covered in three-dimensional mirrors.

Continuing the spirit of the Gucci Diana, the Pin evokes a certain era and a timelessly attractive one. The reinterpreted design speaks of constant evolution and reinvention, fluidity, freedom and embracing fashion as a powerful medium of self-expression.

During its private opening event on July 6, Gucci welcomed guests at the Gucci Pin pop-up to celebrate the arrival of the Gucci Diana handbag collection, including blogger and Gen.T honouree Charles Lam, fashion stylist and blogger Faye Tsui, Hong Kong singer and actress Sammi Cheng and more.

The Gucci Diana Pin pop-up runs from July 6–27 from 10:00 am–7:30 pm at Landmark Atrium, Central, Hong Kong.