And the adorable campaign was shot in Disneyland with Earl Cave, NiNi, Zoe Bleu Arquette and of course, Mickey himself

For many, it’s safe to say that their happiest places on earth are probably a Gucci boutique and Disneyland, and we suspect it might be two of Alessandro Michele’s favourite spots too.

As we usher in the Year of the Rat this month, what better way to show off the love for both your sartorial and childhood allegiance, than with Gucci’s Chinese New Year collection featuring the world’s most famous mouse. Yes, we’re talking about Walt Disney’s Mickey Mouse, and the fashion label has chosen to feature the True Original Mickey—how the mouse was drawn in the early days. 

(Related: Tatler 10: How To Shop Gucci’s Fall/Winter 2019 Collection)

Michele’s love affair with Mickey on the runway started with the iconic enamel 3-D Mickey head bag from Gucci’s spring/summer 2019 collection, now this Cruise collection—which is already in stores—and his presence will continue to be seen in Gucci’s spring/summer 2020 range.

This Gucci x Disney collection is pretty extensive. First up, there’s a new material: The Mini GG Supreme Mickey canvas. It features a vintage Mini GG pattern from the ‘80s mashed up with mouse motifs. In other words, really quite adorable. Find handbags, small leather goods (wallets, phone covers, card cases, belt bags), and shoes decked out in this. The luggage range includes trolley cases by Globe-Trotter, a large hat box, and even a hard guitar case. 

(Related: Shop The Shoot: Dawn Koh, Angelina Tan & Angie Chen Wears Gucci Spring/Summer 2019)

The ready-to-wear collection for both men’s and women’s features colourful prints and embroidered patches featuring the character in multiple forms. And then there are more accessories: silk scarfs, caps, hats, sunglasses. Even the Gucci Grip watch gets a Mickey appearance on its case.

(Related: Inside The Gucci Universe, According to Alessandro Michele)

This Chinese New Year collection will come in limited-edition packaging featuring red fabric drawstring pouches with—you guessed it—Mickey, which will sit in Lunar New Year-exclusive red-interior boxes.

Shop the collection below: 

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