For the magazine's December 2020 edition, Vogue US caused a sensation with its first cover to feature a man alone. Harry Styles was photographed wearing a Gucci gown, chipping away a little more at traditional gender codes. The news went viral around the world in a matter of minutes, potentially helping some fans to further free themselves from certain preconceived norms or ideals.
It therefore comes as a little surprise to learn that genderless clothing and accessories are booming worldwide — let alone that Gucci's Jackie 1961 bag, sported by the same Harry Styles in fall 2020, is one of the most popular unisex it-bags. According to the global search platform Stylight, clicks on the Italian fashion house's bag were up +32% (Jan-Apr vs. May-Aug 2020), while it saw a +273% peak in search interest on Google in 2020. And it isn't the only bag riding high on the gender fluid wave, as Dior's Saddle Bag and the now famous Telfar Shopping Bag are also having a moment.