“Tackling Imposter Syndrome, one T-shirt at a time.”
Thus goes the tagline for the latest fashion campaign by Fugeelah, a social enterprise helmed by Gen.T 2020 honouree Deborah Henry.
Earlier this year, Fugeelah and Malaysian designer Khoon Hooi thrilled us with a unique collaboration that upcycled excess fabrics into stylish accessories for a good cause. This month, Fugeelah yet again flexes its creative prowess, partnering with Malaysian visual artist Dhani Illiani to release a kaleidoscopic collection dubbed Fugeelah by Dhani Illiani.
The new collection consists of three T-shirt designs and a special edition tote bag. The campaign visuals showcase the gender-neutral tees designed exclusively by Illiani for this collaboration, modelled by familiar faces like Tunku Elana Khyra and Shareeta Selvaraj.
Most importantly, Fugeelah by Dhani Illiani serves as a visual reminder to call out Imposter Syndrome, a psychological phenomenon that reflects a belief that one is a failure, despite evidence of the opposite. It's been said that seven out 10 skilled and successful people experience this.