Athleisure done right, in the maison’s new iconic FF logo collection which has fans counting down to its April 13 preview on Net-à-Porter.

1. The ‘Fun Fur’ evolution

As we predicted, logomania is here to stay. Fresh off the press, Fendi has announced the relaunch of its iconic FF logo with an exclusive Capsule Collection. In case you didn’t know, the FF symbol stands for ‘Fun Fur’, a self-explanatory concept as designed by Karl Lagerfeld in 1965 to launch a collection embedded in luxury and street chic codes. Thus heralded the rise of the branding obsession.

See also: The Rooftop That Inspired Fendi's Ring Of The Future Genderless T-Shirt

2. 3 Understated colour schemes

The FF logo comeback takes inspiration from the squared FF logo circa 1974 is worked effortlessly into the collection’s graphic allover pattern. Timeless colours of classic tobacco, black, and a white and black variation form the basis of athleisure chic silhouettes like parkas, hoodies, bombers and distinctive Rockoko sneakers.

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3. Plush prints

In keeping with its artisanal codes, Fendi incorporates the FF logo into playful motifs, prints and intarsias upon a range of luxury materials, from shearling bomber jackets to mink fur, and velvet jacquard. Patterns splash across and diagonally on knitwear, deluxe cashmere, and sophisticated silks, whether in regular or macro variations.

See also: The 7 Faux Fur Fashion Labels That Make Better Statements

4. Everyday minimalism, too

Joining the outerwear are daytime ensembles of white shirts and skirts. The FF logo treatment varies from roomy cotton blouses and long-sleeved crop tops (all-over logo with contrasting collar detail, or macro), while a fitted pencil skirt is inscribed with logo detail across the elastic waistband.

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5. Unforgettably FF Footwear

As a collection that evokes movement and freedom, FF logo mania doesn’t escape Fendi’s signature footwear designs. From the casual Rockoko sneakers to the sporty RockoPop running shoes, and the dressier Rockoko bootie, no occasion is short of options to break out the FF logo.

See also: The 10 New Ways To Rock Logo Mania, From Bags To Footwear

6. Embellished accessories

No Fendi look is complete without a piece of accessory to match. Signature bags like the Kan I, Mini Kan I, Peekaboo and Mon Trésor, are the few bags that stand out with bold logo treatment. A special edition of detachable straps are inlaid along its luxurious velvet, for an ode to subtle logo detailing. A pair of sunglasses, FF mink bag charms, an FF Fendi Witch charm, and bracelets complete the trend.

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7. Previewing on Net-à-Porter

First dibs of the exclusive Capsule Collection will be available on Net-à-Porter from 13 April, with special edition pieces. It will be sold in selected Fendi boutiques worldwide and on fendi.com from May 14.

See also: Net-A-Porter's Intimate Dinner With Close Friends

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