1. The ‘Fun Fur’ evolution
As we predicted, logomania is here to stay. Fresh off the press, Fendi has announced the relaunch of its iconic FF logo with an exclusive Capsule Collection. In case you didn’t know, the FF symbol stands for ‘Fun Fur’, a self-explanatory concept as designed by Karl Lagerfeld in 1965 to launch a collection embedded in luxury and street chic codes. Thus heralded the rise of the branding obsession.