“She’s my other half,” gushed Ginny Ng as she sat in the make-up chair. The semi-retired matriarch, who had carved out a glittery four decade‑long career managing luxury brands, was referring to her daughter, Dawn Koh, sitting next to us in an all‑black get-up. While Dawn’s loose‑fitting sweater suggested a laissez‑faire approach to fashion, her Prada Cloudbust Thunder kicks betrayed a serious sneakerhead.
As Ginny talked us through her collection of coats, knits and shift dresses in a mostly black, blue and grey palette peppered with pastels, we noticed effortlessness and practicality across clean lines, embellished curiosities and cleverly constructed pleats. It could only be Prada.
Dawn and Ginny aren’t usually in the business of sharing their wardrobe. They are in an industry that fuels flavour by way of Chalk Farm, a cake business founded in 2010 by Dawn and her brother, Bryan.
While Mum helms the finances, her children tempt taste buds with cakes such as kueh salat, a butterfly pea flower‑infused indulgence that’s a love letter to their Peranakan roots. Raised in Penang, Ginny’s household was modest albeit modern, filled with a love for music and books.
It is an affinity that has been passed down to her daughter as she makes her mark in the world. Recalling a childhood that moved to the beats from the 1960s, ’70s and ’80s, Dawn credited Bob Dylan, David Bowie and Freddie Mercury as inspirations, while cinematic aesthetics from Stanley Kubrick, David Lynch and Quentin Tarantino contributed to her style psyche.