Alexa Chung has teamed up with Mulberry for a limited-edition capsule collection as part of the brand’s 50th anniversary. It’s a dream collaboration given that Chung is the inspiration for one of Mulberry’s iconic bags, the Alexa; now she is designing bags for them herself.
Starting off as a model and the face of many fashion campaigns, Chung has transformed herself as a trendsetter and went beyond her role as a muse to finally launch her own eponymous fashion label in 2017. Since then, she’s been working on various design and collaboration projects but Mulberry remains special: “Mulberry has always been a brand that’s very close to my heart”.
Chung sits down with Tatler for an exclusive tell-all about the creative process of her designs, why the collaboration with Mulberry is a dream come true for her and her advice to young designers.
What does design mean to you?
Design means a lot to me. From how a song is designed, to buildings or clothes—I really pay attention to and enjoy aesthetics.
Are you more of a tote, handbag or crossbody person?
I like all bags! Currently, I guess I’m more of a handbag person.
Is there anything that has inspired you recently?
For this collection, I was looking at pictures of Lauren Hutton and Charlotte Rampling and also thinking about films like Working Girl (1988) and 9 to 5 (1980), this army of ‘boss women’ with careers, a new female workforce turning up to the office wearing tweed.
Who do you want to design for the most?
Everyone and anyone [as well as] my mum!