Cover Rimowa’s new ‘Engineered for Life’ campaign (Photo: Sarah van Rij and David van der Leeuw)
Rimowa’s new ‘Engineered for Life’ campaign (Photo: Sarah van Rij and David van der Leeuw)
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Discover the heart and soul of Rimowa’s legacy as it proudly presents its latest campaign, Engineered for Life, a tribute to its unwavering commitment to elevating your adventures for generations to come
When it comes to travel carriers, there’s a reason why Rimowa’s coveted suitcases have reigned supreme for well over a century. Since its inception in 1889, the German travel goods powerhouse has emerged as an unmistakable beacon of luxury and quality in the scene, cementing itself as the ultimate choice for seasoned globetrotters and casual vacationers alike who seek the best in their travel gear.
As Rimowa marks its 126th year of pioneering excellence in the industry, the brand has unveiled its newest campaign, Engineered for Life, to celebrate the core values that have defined its extraordinary evolution throughout these years, honouring the spirit of innovation and exceptional craftsmanship rooted deep within its rich history, from its humble beginnings in Cologne, Germany, to its current status as a global icon in the world of travel.
Above Rimowa ‘Engineered for Life’ video
At the heart of the campaign is a story of travellers and their journeys alongside their Rimowa luggage, revealing how these suitcases are not just travel essentials but also cherished companions on life’s adventures. With Rimowa’s classic Original collection taking centre stage, the campaign invites viewers to experience this enduring bond firsthand as we follow the cult-favourite luggage on a visual odyssey, starting from its creation at the brand’s historical factory in Cologne before finding its way to the hands of its proud owner.
A symbol of a life well-travelled, these suitcases carry not just clothes and essentials but treasured memories and dreams that they have become a part of. Each scratch, dent, and sticker tells a tale of a journey taken, a memory made, and a destination conquered.
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Above One of the most iconic luggage of all time, these unmistakable suitcases embody Rimowa’s commitment to quality and craftsmanship (Photo: Sarah van Rij and David van der Leeuw)
Above The iconic aluminum grooved case of Rimowa’s coveted suitcases not only boasts exceptional durability and style, but also standard for premium travel goods (Photo: Sarah van Rij and David van der Leeuw)
One of the most iconic luggage of all time, these unmistakable suitcases embody Rimowa’s commitment to quality and craftsmanship (Photo: Sarah van Rij and David van der Leeuw)
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Directed by New York-based director duo of Rubberband., Jason Sondock and Simon Davis, the campaign is a testament to Rimowa’s unwavering commitment to creating lifelong companions, promising that each piece is built to last with its lifetime guarantee, upheld by the dedicated technicians at the maison’s repair centres.
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“Behind every Rimowa case is a symphony of German engineering and the dedication of our community—the skilled artisans, passionate owners, and the meticulous repair technicians. Together, we create cases that aren’t just built for life, they truly become a canvas for the enduring spirit of those who journey with us,” said Emelie De Vitis, Senior Vice President Product & Marketing at Rimowa.
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Images: Rimowa
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Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
