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41,000 followers on Instagram don't mean anything to Stephanie Er if you don't have the personality to back it up. The entrepreneur talks to us about style and why genuine connections are so important to her
She might have over 41,000 followers on Instagram, but the last thing that Stephanie Er (@pooburr) wants anyone to call her is an influencer. Always on the move, Stephanie is a modern-day creative who values meaningful relationships and seeks inspiration from good energy at her juice bar and coffeeshop, A Juicery.
Located in the central business district in Singapore, it is anchored as a centrepiece for connections for dynamic individuals from all walks of life to congregate under one roof. “You can have a lot of money and buy a lot of nice things, but if you're a fake influencer who copies everything people do and take photographs of it, then that's not real life," she stresses. "To me, real life is about the people who walk into my shop and talk to me. I know what they do and I get to know their genuine personalities. Not the fake personas that people like to portray on social media.”
You can have a lot of money and buy a lot of nice things, but if you’re a fake influencer who copies everything other people do and take photographs of it, that’s not real life.