The luxury fashion house presents a Snapchat Lens that is specially designed for users to virtually try on the latest Dior-ID sneakers in all their available colours by just pointing the camera down at their feet. And there is also an option to purchase the shoes on the very same platform, bringing a cool, futuristic spin to the 'try before you buy' concept.
Meanwhile, Dior's fashion filters on Facebook and Instagram may be less functional but they are still fun. When pointed to any surface, the Dior-ID sneakers will dance an animated jig to a rhythmic soundtrack. Turning the camera around, the sneakers float and dance around the head, accurately depicting how we haven't stopped thinking about the new models since they were released.
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