Born in Seoul and raised in the Midwest, Ji Won Choi first swept the fashion industry off its feet in 2017, when she was named one of the winners at the Parsons x Kering Empowering Imagination competition.
Choi also snatched the YOOXYGEN award by YOOX for Excessivism, her thesis collection at Parsons. This was followed by a six-month internship at the YOOX headquarters in Milan, where she completed her capsule collection for the e-commerce site.
Choi’s work revolves around investigating human cultures and using design to promote positive change within societies. For Excessivism, she studied the closets of friends and acquaintances, using stripes to highlight excess consumerism through graphic symbolism and construction.