Face masks are now part of our everyday routine in Singapore and in many parts of the world due to the ongoing coronavirus pandemic. Some of us have turned to using them as chic fashion accessories to up our style game while half our face is covered. Fashion designers (both indie and brand names) have also released their own versions of face coverings in recent months, with the latest being the house of Burberry. Have you also become part of the growing crowd of stylish mask wearers?
Additional reporting by Andrea Saadan
Restrictive, disruptive to women's beauty routines, and, frankly, less than aesthetically pleasing, masks are essential for halting—or at least slowing down—the coronavirus pandemic. Having understood this, some designer labels have turned them into chic—if not outright luxurious—accessories, with models offered at several hundred dollars... per unit.
(Related: Burberry Has Launched Reusable Face Masks, And is the First Luxury Fashion House to Do So)
The face mask as fashion is nothing new
Some designers were offering their customers top-of-the-range protective masks well ahead of the global pandemic, banking on their anti-pollution virtues or more simply on a purely aesthetic aspect. An amazing thought as it is now mandatory to wear it in a large number of public places, with varying degrees of acceptance by the general public throughout the world. Off-White and Marine Serre, two of the most popular labels today, notably among generations Y and Z, are pioneers in this field.