Going back to the roots. This is a recurring theme in many fields, especially since the onset of the pandemic, and it is also being seen in the fashion sphere. The cottagecore aesthetic, which implies notions of nature, rusticity and romanticism, has invaded social media with billions of cottagecore hashtags shared worldwide by many women. The trend has now spread to maternity clothing with a growing number of trendy Millennials showing off their baby bumps online.
Can we expect a coronavirus baby boom in the coming months after weeks of lockdown? It's too early to predict such a phenomenon, however, fashion research platform Stylight, has analyzed fashion trends of women who are expecting and "momfluencers" and showed that maternity clothing has experienced a 79% surge in clicks last summer in comparison with the previous year.
Related: Cottagecore: The New Lifestyle Aesthetic Could Overtake The Cosiness of Hygge
Ultra-stylish Moms-To-Be
In case you didn't know, the era of pregnant women wearing basic, casual clothing is long gone. An increasing number of trend-driven brands are offering wide ranges of contemporary and fashionable maternity garments for every style. And a major trend this season for moms-to-be is cottagecore, with a growing number of fans worldwide, in particular since stay-at-home measures have become the norm amidst the global health crisis.
But what exactly is cottagecore when it comes to clothing? If you haven't had the time yet to immerse yourself in this on-trend aesthetic, it indeed embraces a return to roots characterized by floral dresses, lace, transparent fabrics as well as heavier materials with a handcrafted look. Stylight highlights a surge of 425% in clicks on clothing of these styles this year and cites many pregnant celebrities as sources of inspiration for web users.