Cover Eric Choong's wares on display at Collab Store

Show some love to local fashion brands at this new retail space in Four Seasons Place

Launched in early March, the concept behind this multi-brand retail space puts Malaysian talents on full display. Collab Store not only showcases a wide selection of ready-to-wear, footwear and accessories but also introduces new designs from each fashion label that follow different themes—from artist collaborations to colour schemes—every month.

"Each designer at Collab Store has a clear objective of his or her creative identity, and every brand has its own interesting story to tell," says Richard Tsen, founder of Collab Store. "We work as a platform for designers to step up their game and step out into the world of retail." Among the designers are a few alumni of the Esmod Fashion Design School in Kuala Lumpur. 

For fashion enthusiasts, this is a one-stop shop to find trend-setting, high quality fashion pieces across different genres, with limitless mix-and-match opportunities and style experimentation, inspiring Collab Store's tagline 'We Create, You Style'. As a teaser, here are six labels we feel will get you excited about this initiative. 

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Projet 1826

Founded in 2019 by Tsen and Alfies Lu, this brand makes sandals that are not only comfortable but also contemporary and stylish. The outsoles are crafted from quality latex from tappers in Perak.

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This eponymous fashion label is on a mission to make clothes that are timeless, modern and functional. “Everything I create will have that feeling of quality because I like the idea of people buying something and then keeping it," the designer notes. Focusing on clean, minimalist designs, it also puts the focus on sustainable linen and cotton.  

See also: Arsenal FC Footballer Héctor Bellerín Presents Sustainable Menswear Collection With H&M

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Eric Choong

A graduate of Hong Kong Design Institute and veteran couturier, Eric Choong loves paying homage to his Southeast Asian roots in his design concepts. His recent creations are inspired by traditional batik to showcase the beauty and intricacy of this art form.

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Furry Macaroni

Bold and daring, this curiously named fashion label offers men's streetwear that reinvent popular motifs and graphics on oversized silhouettes. 

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Designer Liren Ho is an Esmod alumnus and her vision is to empower women to express their authentic self freely. Playing with classic silhouettes, the luxury brand presents signature pieces that are perfect for work and for a leisurely outing. 

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This homegrown, ethical brand for women was founded by Kuching-born, London-trained stylist Yacub Taha who was inspired by the joyful nature of a tropical botanical garden. Offering silk taffeta kaftans in deconstructed designs, YACUTHA entices with colourful aesthetics and flowing silhouettes for the ultimate resort lounge look. 

See also: Malaysian Philene Tan Co-Founded LA Fashion Brand, Foundationals Right Out Of College

Collab Store | The Shoppes in Four Seasons Place, Kuala Lumpur