Ciara was chosen by Cavalli because she "embodies beauty with a hint of wildness", the brand states.

Hip-hop artist Ciara has landed a new starring role in the latest Roberto Cavalli campaign.

The American musician is promoting the Italian fashion house's evocative Fall/Winter 2015-16 collection through "Ciara's Kingdom," the story of a world encapsulated in one room. The space acts as a surreal kingdom, with the walls representing a magical sky and the surfaces and floors inspired by desert volumes, sand dunes and earthy hues.

Shot by photographer Francesco Carrozzini, the campaign emphasises the collection's dreamlike quality, with luxurious fabrics and rich colours adorned by prints designed to "capture the warmth of a starry night with the brilliance of elegant solid colors". The focal point of the collection is its long, flowing dresses bearing traces of traditional oriental embroideries offset by modern details.

Ciara, who has just finished an American tour to promote her latest album "Jackie", was chosen by Cavalli because she "embodies beauty with a hint of wildness", the brand states.

It adds: "Ciara interprets the Cavalli woman with purity and spontaneity," and explains the idea behind the campaign as being an illustration of the "seductive energy of a woman ready to build her very own kingdom beyond mere dreams, taking the beauty to the throne of personality."

It is the second music-themed campaign of the year for Cavalli, whose Spring/Summer 2015 photoshoot was themed around the Coachella music festival, featuring stars including the French singer Soko.

Last December the house revealed American rapper Nicki Minaj as its "face", with the designer praising her "strong sensuality".



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