Tatler+
The heritage brand's new house icon shoe, the Viva, incorporates the iconic Vara bow
Viva, Ferragamo! The storied fashion house celebrates the iconic ladylike Vara shoes, which was designed in 1978 by Fiamma Ferragamo, daughter of the house founder, with a fresh, contemporary version called the Viva.
The name of this new house icon shoe, Viva, reveals the heart, life and joy behind the shoe that was designed by creative director Paul Andrew. Viva is the Italian word for being “alive”; a strong passion for living life to the fullest.
Celebrating life and friendship are our Tatler friends Calista Cuaca, Mae Tan, Dyon Foo and Narelle Shen. All four friends attend a lindy hop dance lesson, in—of course—their Viva flats: giggling, dancing from their hearts, having the best time and resonating with the spirit of “viva”.