The fashion house and Apple collaborate to share Burberry Prorsum’s Spring/Summer 2014 runway show

Burberry and Apple have announced a new collaboration that interlaces the worlds of fashion and technology. The new iPhone 5S smartphones will be used to capture and share photos and video before, during and after the Burberry Prorsum Spring/Summer 2014 runway show in London on September 16.

Utilising the all-new iSight camera on the iPhone 5S, Burberry will be shooting high quality photos and video for runway and beauty looks, product details, and backstage moments paving the way for a new era of how the fashion house will share their content.

Customers will be able to globally participate in the anticipation of the show build up, as well as be involved in the excitement of the event itself, across Burberry social media channels and website. The Burberry Prorsum Spring/Summer 2014 runway show will take place on September 16, 2013 at 2:30pm (GMT+1) or 9:30pm Hong Kong time, and will be available to view live at

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