Cover Burberry offers a spirited summer escape, evoking the British spirit through sea, sun and breeze.
Burberry offers a spirited summer escape, evoking the British spirit through sea, sun and breeze.
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Burberry’s “Wish You Were Here” collection brings to life a vivid summer reverie, celebrating the quintessential British charm in the embrace of nature’s elements.
With its High Summer 2025 campaign, Wish You Were Here, Burberry invites us on a sensorial journey—one where fashion becomes an evocative narrative, unfolding in a cascade of colour-rich imagery and sunlit serenity. Step aboard a sleek yacht and let Burberry chart the course: ride sapphire waves that sparkle under a golden sky, bask in the warmth of late afternoon light, and breathe in the salt-tinged breeze. This is a spontaneous English holiday reimagined, where every detail—each cut, texture and silhouette—is finely attuned to the rhythm of summer. Here, tailoring meets poetry, and the coast becomes a canvas for memories that linger long after the season fades.
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English summer symphony…
Drawing from the house’s rich heritage, Creative Director Daniel Lee paints a summer tale aboard the yacht Check Mate—a symbol of Burberry’s spirited, exploratory summer of 2025. Shot on 35mm film, the campaign captures a wistful, sun-drenched mood, conjuring images of a classic British summertime, reimagined with elegance and flair.
Above “Evoking the joy of summer in a very British way—where every moment is memorable” (Photo: Burberry)
“Evoking the joy of summer in a very British way—where every moment is memorable” (Photo: Burberry)
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The cast includes an international ensemble led by supermodel Rosie Huntington-Whiteley and British tennis star and Burberry ambassador Jack Draper. As carefree voyagers, they savour the ease of seaside moments—framed by glistening waters, golden skies and a soft coastal breeze. Flecked with moments of play and wit, the spirit is clear: “Evoking the joy of summer in a very British way—where every moment is memorable,” says Daniel Lee.
…spontaneous, sophisticated and Burberry-esque
The strength of this collection lies in its versatility—pieces tailored to suit every aspect of an energetic summer.
Above Burberry’s iconic check swimsuits and breezy shirt dresses signal elegance with an edge (Photo: Burberry)
Above Every element, from fabric to form, is thoughtfully executed (Photo: Burberry)
Burberry’s iconic check swimsuits and breezy shirt dresses signal elegance with an edge (Photo: Burberry)
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Above Every element, from fabric to form, is thoughtfully executed (Photo: Burberry)
Above Picture city girls sashaying across sunlit beaches, or refined gents on a leisurely promenade—each look exuding ease and confidence (Photo: Burberry)
Every element, from fabric to form, is thoughtfully executed (Photo: Burberry)
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Burberry’s iconic check swimsuits and breezy shirt dresses signal elegance with an edge. Picture city girls sashaying across sunlit beaches, or refined gents on a leisurely promenade—each look exuding ease and confidence. A flowing silk dress, adorned with sailboat prints and nautical lace, introduces a softer note—feminine, evocative and destined for twilight soirées on deck or spirited gatherings beneath the open sky.
Accessories, too, echo the rhythm of summer: think easy espadrilles, handwoven totes, and finely crafted jacquard bags. Every element, from fabric to form, is thoughtfully executed—resulting in an ensemble that feels elevated and complete.
Above Summer invites exploration, and Burberry’s latest pieces are the perfect travel companions (Photo: Burberry)
Above Accessories, too, echo the rhythm of summer (Photo: Burberry)
Summer invites exploration, and Burberry’s latest pieces are the perfect travel companions (Photo: Burberry)
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Above The allure of Burberry High Summer 2025 is also in its seamless fit with the vibrant rhythm of Vietnamese lifestyles (Photo: Burberry)
The allure of Burberry High Summer 2025 is also in its seamless fit with the vibrant rhythm of Vietnamese lifestyles (Photo: Burberry)
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The allure of Burberry High Summer 2025 is also in its seamless fit with the vibrant rhythm of Vietnamese lifestyles. Summer invites exploration, and Burberry’s latest pieces are the perfect travel companions—equally at home on a coastal stroll, at an intimate dinner, or on a lavish retreat. This is not just a wardrobe refresh; it’s a way to define your aesthetic and savour every sunlit chapter of the season.
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