What future for fashion shows?

"Now more than ever, we have to reimagine, to change," explains Burberry in the announcement for its spring/summer 2021 show. The conclusion that we will soon say goodbye to the official calendar for ready-to-wear events may still be premature, however, many fashion houses are weighing up their options with regard to the timing of shows and new forms of expression for the presentation of their future collections. Saint Laurent has opted not to participate in the official 2020 calendar for shows.

On the other hand, Dolce & Gabbana has decided that it will take part in Milan Fashion Week, while Gucci has announced that it will move forward at its own pace... Change is in the air, but the details still remain sketchy.

(Related: Covid-19: Why Gucci and Saint Laurent Have Dropped Out of Fashion Week)

Now Burberry has come forward with a plan that appears to be a compromise. The label's forthcoming show will physically bring together Burberry's teams, but the result of their efforts will be presented as a digital experience. The goal is to adapt to current conditions dictated by the global pandemic, but at the same time offer a naturally immersive experience. And nature will also take centre stage in the show, which pays homage to the British landscape.

"As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain," explains Riccardo Tisci.

The show is to be held on the day before the start of London Fashion Week, which runs from Sept 18 to 22. Like the label's two most recent events, it will be guaranteed carbon neutral.