Shu Qi is Bottega Veneta’s new global brand ambassador (Photo: Instagram / @sqwhat)
Cover Shu Qi is Bottega Veneta’s new global brand ambassador (Photo: Instagram / @sqwhat)
Shu Qi is Bottega Veneta’s new global brand ambassador (Photo: Instagram / @sqwhat)

The actress is the second celebrity ambassador to have joined the maison in the history of the brand

Taiwan-born actress Shu Qi is the newest face of Bottega Veneta.

The news was announced on her Instagram page and via a press release from the Italian maison. 

“Bottega Veneta inherits the classic spirit of Italian craftsmanship,” Qi says in the press release. “There’s a cinematic quality to the design with a beautiful sense of texture, detail, and movement. It’s a pleasure to represent such a rich heritage and distinct creative vision.”

Read more: Hong Kong designer Cheryl Leung on how her brand Sau Lee puts a contemporary twist on cheongsams while staying true to Chinese culture

Qi attended Bottega Veneta’s spring-summer 2024 show at Milan Fashion Week last month, for which she wore an oversized blazer and trousers by creative designer Matthieu Blazy.

Her appointment marks the second time the maison has turned to a celebrity brand ambassador—and the second Asian star at that. Before Qi, BTS’s RM had joined the house in March this year.

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Amalissa Hall
Style Writer, Tatler Hong Kong
Tatler Asia
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Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.

She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.