Blackpink’s Jisoo is the newest face of Alo Yoga

Beloved K-pop idol and actress Jisoo has joined hands with Alo Yoga as the brand’s newest ambassador for spring 2024. The campaign sees the star sporting a variety of Alo Yoga’s core styles for the season, including cosy loungewear, a puffy winter coat, and of course, a black and pink athleisure set with matching sneakers. Set to launch on January 17, 2024, the featured looks will be followed with more spring colour drops that will be released throughout the first half of the year.

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“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga or Pilates” Jisoo shared in a statement.
 
Take a look at the campaign images below!