Blackpink Jennie’s brand ties and endorsements in 2026 so far, from Adidas to Calvin Klein

For years, Jennie has been closely tied to Chanel as a global ambassador, a role she first took on in 2019. In 2025, she fronted the Chanel 25 handbag campaign and continued to represent the brand into early 2026, appearing in the Spring/Summer 2026 Paris Fashion Week show and in the Coco Crush jewellery campaign. Chanel’s creative outputs during these seasons emphasised a blend of heritage motifs and refreshed silhouettes, and Jennie’s presence remained central to the brand’s narratives around youthful luxury. Her image in these campaigns underscores Chanel’s strategy of pairing timeless codes with figures who have global cultural reach.

In 2026, her connection with Calvin Klein remained visible through fashion‑week participation rather than tied to a major new campaign announcement. Recently, Jennie attended the Calvin Klein runway show at New York Fashion Week in Hudson Yards, where creative director Veronica Leoni presented the Fall 2026 collection. She arrived in a tailored ivory suit with a striped shirt and glasses, a look that matched the show’s emphasis on sharp lines and clean tailoring. Her presence in the front row was widely covered in fashion reporting and social media posts, pointing to her continued relevance in Calvin Klein’s fashion calendar.

In 2025, Jennie worked with Tamburins on the Bottari fragrance campaign, appearing in promotional materials for the perfume launch in Seoul early in the year. The brand also shared images of her attending a pop‑up event in Seongsu that featured the Bottari collection. Later that year, she was photographed at Tamburins’s Haus Nowhere space in Seoul, a creative venue tied to the brand’s experiential marketing and aesthetic installations. Her presence at Haus Nowhere coincided with media coverage of Tamburins events and perfume activity in autumn 2025, showing her involvement with the label extended beyond a single campaign.

In September 2025, Jennie appeared at a Ray‑Ban pop‑up store event in Seongsu‑dong, Seoul, marking the opening of Ray‑Ban’s first pop‑up store in South Korea. The global eyewear brand hosted the event under a concept dubbed “Ray‑Ban.EXE”, a themed experience combining physical product showcases with an immersive visual narrative. At that event, she wore sunglasses from the Ray‑Ban collections, including the Wayfarer Puffer Black design, and was photographed extensively by press and fans. 

While there is no official announcement that Jennie has signed a global ambassadorship with Ray‑Ban, interest has grown in how her public association with the brand may signal a future relationship. Her social‑media posts tagging #rayban and the rapid sell‑out of specific sunglass styles she wore in China underscored consumer interest tied to her presence.

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