A passion for swimwear has led Jemina Ty to found a bikini empire beloved by the likes of Vanessa Hudgens, Kendall Jenner, and Elsa Hosk
What does it take for a brand to go international? Does the answer lie in fancy diplomas, in hefty marketing budgets, or in years of experience?
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For Jemina Ty, it seems the only thing she needed to get started was passion. The first thing she said to me was, "I genuinely love bikinis"—and indeed the young twentysomething always seems to be wearing one. Her business, Blackbough Swim, is simply a physical manifestation of that. A quick Instagram search will wow those who aren't following the brand yet; with over seven hundred thousand followers, Blackbough Swim is nearing cult status—though perhaps your favourite celebrities, donned in Blackbough Swim, have already cemented that position in your mind.
"I bought a one-piece [from an Australian swimwear brand] when I was in college with the allowance I had saved," Ty, Blackbough Swim's founder, reminisces. "I was so excited to wear it to the beach, because [they] were known to make unique prints, and have great quality. When the suit finally arrived, I was genuinely so disappointed. Maybe it was the style, but on me, the suit was see-through, ill-fitting, and flimsy. I felt like I had wasted my money, and I knew I could make something better."
And she did! Without knowing it, Ty laid the foundations for Blackbough Swim (named after her favourite colour) in her own bedroom. Creating small batches of bikinis of her own design, Ty's pieces soon became a hit. Packages began flowing out from her bedroom and into her living room, dining room, and kitchen. "Starting a business takes a lot of hard work, time, and grit," she admits. "From being my own web designer, logistics team, graphic designer, social media manager, marketing director and photographer, to being able to hire people and focus on what I love doing, which is design and creative direction, I’m incredibly proud of how Blackbough started and where Blackbough is now."