Stream tracks handpicked by Balenciaga’s Artistic Director as you peruse the fashion house’s limited-edition merch

Demna Gvasalia, the Artistic Director of Balenciaga has an eye for all things arts. Since taking the reins at Balenciaga in 2015, the fashion master has continued to impress us with his innovative runway shows and campaigns, and now, he’s turning the spotlight over to his passion for music—as evident in his recent project with Apple Music.

The campaign, which will fature a series of playlists curated by a group of influential music personalities that have inspired Gvasalia throughout his career, is set to arrive with a range of limited-edition fashion pieces inspired by concert merch. “The Balenciaga x Apple Music playlists will be by some of my favourite music artists, each of whom I have personally selected,” said Gvasalia in an official statement. “These playlists will represent their personal tastes and influences, giving insight into what they listen to in their own lives.

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'gallery right' 'gallery right'
'gallery right' 'gallery right'
Photo 1 of 2 Photo: Courtesy of Balenciaga
Photo 2 of 2 Photo: Courtesy of Balenciaga

To kick-off the project, Gvasalia has decided to release his very own 13-hour long playlist, featuring plenty of Marilyn Manson and Kanye West, as well as a few more unexpected tracks from Lana del Rey and Sade. “This playlist is a musical introduction and representation of me. This is why it is called Hello, My Name Is Demna,” the designer commented.

The first rollout of “Hello, My Name Is Demna” merchandise, including tees, long sleeves and hoodies, are now available on Balenciaga’s official website and in a select number of its stores worldwide. Listen to Gvasalia’s full playlist here and visit Balenciaga's Apple Music Curator page to stay updated on the latest playlists and fashion drops.

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