Over the course of 40 weeks, Armani invites fans to explore its greatest, most memorable moments on the site created specially to commemorate its 40th anniversary.  

This year, Giorgio Armani, the eponymous brand of the renowned Italian designer, celebrates 40 years of excellence in fashion.

To commemorate the occasion, it has created a specially dedicated microsite called #Atribute where it is inviting fans and fashion lovers the world over to explore, share and indulge in its greatest, most memorable moments. The microsite can be accessed via its official website where it currently takes up a good portion of the front page.

Armani has created an empire in the four decades, one that branches out into beauty, fragrances, interiors and more beyond fashion.

The site will walk fans through its rich history, heritage and brand story thus far, with a new chapter unveiling every week over the course of 40 weeks. Week One has taken off with a focus on the childhood of Giorgio Armani, complete with photos and videos from the designer’s early days.

Visit the website and explore the best of Armani here. 



(Photo: Giorgio Armani)


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