Cover ami Paris brings the spirit of Paris to SoHo through an iconic collaboration with Balthazar
ami Paris brings the spirit of Paris to SoHo through an iconic collaboration with Balthazar
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Bringing French art de vivre to life in the heart of New York, ami Paris and Balthazar's collaboration celebrates warmth, style, and togetherness in an immersive brasserie experience.
Amidst the vibrant rhythm of Manhattan, a corner of SoHo now pulses with authentic Parisian ambiance. Fashion house Ami Paris has partnered with Balthazar, the legendary French brasserie in the heart of the city, to create an experience that celebrates the essence of the Parisian lifestyle, complete with a touch of warmth and signature joie de vivre .
Running for one month, from February 11 to March 11, 2026, the collaboration transforms Balthazar into a meeting space that blends the elegant charm of Paris with the cosmopolitan energy of New York City. Located at 80 Spring Street, just steps from the Ami Paris boutique on Greene Street, the collaboration feels like a naturally flowing creative conversation between two entities both deeply rooted in French culture, yet thriving in a modern, urban context.
ami Paris brings the spirit of Paris to SoHo through an iconic collaboration with Balthazar
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Behind this collaboration, there's a common thread that unites them: an appreciation for simple yet meaningful everyday moments. Balthazar, with its cinematic atmosphere, creates the illusion of classic Paris in the heart of New York. Meanwhile, Ami Paris is known for its effortless designs—clothes designed for real life, without scripts.
Throughout the collaboration, every corner of the brasserie was transformed into an immersive experience. Signature Ami Paris details are present in subtle yet co-branding elements, from paper placemats inviting guests to draw while enjoying iconic Balthazar dishes to exclusive packaging in the bakery area. Limited-edition coffee cups, as well as special accessories for croissants and baguettes, further enhance the playful yet refined collaborative atmosphere.
Above Sebastian Stan at the ami Paris event in collaboration with Balthazar
Above Tessa Thompson at the ami Paris event in collaboration with Balthazar
Sebastian Stan at the ami Paris event in collaboration with Balthazar
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The activation doesn't stop inside the restaurant; it also extends to the streets of SoHo. A cart labeled Ami Paris will be displayed in front of their boutique from February 20th to 22nd, offering a curated selection from Balthazar bakery to passersby—a small gesture that fosters a sense of community in the public space.
Above ami Paris brings the spirit of Paris to SoHo through an iconic collaboration with Balthazar
ami Paris brings the spirit of Paris to SoHo through an iconic collaboration with Balthazar
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More than just a collaboration, this project is a warm invitation to experience the pulse of Parisian life beyond its geographical boundaries. Amidst the towering buildings of SoHo and the bustle of Manhattan, Ami Paris and Balthazar created a bridge connecting the Parisian arrondissements with the urban landscape of New York—providing a moment where style, taste, and togetherness blend in unforgettable harmony.
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