After sharing a behind-the-scenes video and a teaser, luxury accessories brand Longchamp, best known for its iconic Le Pliage foldable bags, has unveiled the complete campaign film starring British style icon Alexa Chung.
In her third tie-up with Longchamp, Alexa Chung posed for photographer Max Vadukul on the rooftop terrace of the Cité Radieuse in Marseille.
The 31-year-old model shares the spotlight with another fashion icon: the Longchamp Le Pliage Héritage bag, which is offered this season in a miniature version in electric blue or coral.
Directed by Jean-François Julian, the advertising film emphasises the dynamic energy of the brand ambassador and the modern feel of the new collection.
A TV presenter and model, Alexa Chung is also an all-around it girl and style expert. She regularly graces the cover of leading women's magazines and has posed for countless brands including Maje and L'Oréal Professionnel.
Watch the full video below: