1. Crazy over Kebaya
The Kebaya steals the limelight this time round in AfiqM’s Raya 2018 collection, created with the support of fashion platform ShoesShoesShoes. Fronted by the ever-radiant Danielle Graham, the campaign boasts a modern interpretation of the stunning silhouettes this traditional wear is known for.
2. Celebrating diversity with Raya
“We chose Danielle as the face of the campaign and collection because we wanted to reflect the nature of Malaysian beauty. Even if it’s Raya, all races –be it Chinese or PanAsians—can embrace this festive season and look,” ShoesShoesShoes founder Ung Yiu Lin says.
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3. Launching soon
AfiqM’s Raya 2018 collection launches online on Zalora and afiqm.com this March 13. It will also be sold in ShoesShoesShoes stores across Malaysia as well as in selected stockists in Brunei and Singapore. This isn’t the first time that Zalora has featured a collection by Afiq M, whose designs have been worn by members of the Malaysian royal family.
4. Kebaya, Kurung, or both
Afiq M has reimagined the kebaya and its various versions, including Kebaya Nyonya, Kebaya Kota Bharu, Kebaya Labuh and the ‘Kebarung’, a Kebaya-Baju Kurung hybrid. Ladies, take note: these designs are versatile and suited to different body types.
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5. Versatile is the new sexy
It’s not hard to spot the luxe-factor in these pieces. Each one is made with breathable lining for added comfort. Best of all, these kebayas can be styled in a variety of ways – dress them up for posh occasions or tone them down for a quieter affair.