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The K-pop girl group is also the French luxury house's first-ever South Korean ambassadors
It seems like the trend of South Korean celebrities partnering with a luxury fashion house is only getting hotter, with K-pop group Aespa being the latest to join in on the fun.
The newly-formed band has been appointed Givenchy’s 2021 global ambassadors, making it the first-ever partnership between the K-pop band and a luxury French maison.
The four members of the K-pop girl group—Karina, Giselle, Winter and Ningning, as well as their respective avatars—will present key pieces and looks from collections by Givenchy creative director Matthew M. Williams.
(Related: The 7 Most Popular Female K-Pop Stars On Instagram)
“When I first saw Aespa, I was struck by its members’ energy, both as a group and individually. Karina, Giselle, Winter and Ningning each have a distinctive personal style that naturally reflects the spirit of Givenchy: when they wear fashion, they make it their own,” Williams said in a statement.
Aespa takes its name from Æ, the first letters in ‘Avatar’ and ‘Experience,’ and the word ‘aspect,’ an anagram that expresses the duality of “meeting another self and experiencing a new world via avatars.”
The group made its debut in November 2020 with the release of the single Black Mamba, a powerful track that won the group instant success, making them one of K-pop’s most relevant groups of this generation.
Their new appointment follows that of their fellow SM Entertainment labelmates who also have partnerships with luxury houses including boyband Exo’s rapper Chanyeol for Prada as well as Exo’s Kai who is an ambassador for Gucci and recently released his own capsule collection with the Italian house.
See below for the girl group’s first images for Givenchy.
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
