Gucci puts a spin on the iconic three stripes brand in this hybrid collection

A month before the release, a lookbook was released revealing the highly coveted cross-category creations of Alessandro Michele for the Adidas x Gucci assemblage. The pieces are an illustrious mix of codes of both the fashion house and the sportswear brand, ultimately creating high fashion streetwear that'll keep every fashion enthusiast on their toes.

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Inspired by an archival 1979 Adidas catalogue, the launching campaign has staggering visuals that highlight the collection's concept: moving imagery captured by Calijn Jacobs appears on a gridded template while models let loose in place to a soundtrack against coloured backdrops. 

Phrases like "When your thoughts become reality, you understand what magic is" can also be heard in the background.

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Women's and men's ready-to-wear, bags, shoes, accessories, jewellery, and lifestyle pieces all bear the Gucci x Adidas hybrid grandeur, including the combined GG monogram and interlocking G with the Adidas Trefoil in colourful prints. 

There are also interesting ready-to-wear pieces that echo the sporting attire of the past. The maison put a spin on formal pieces as well, such as leather heels, suede loafers, and silk scarves.

Moreover, the collection is crafted with future-conscious material fabrications. It comes in special packaging that showcases the Adidas x Gucci logo and is designed to reduce environmental impact.


Visit designated stores and Gucci pop-ups to see these stunning spaces with geometric prints. To know more, visit gucci.com

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