Gucci puts a spin on the iconic three stripes brand in this hybrid collection
A month before the release, a lookbook was released revealing the highly coveted cross-category creations of Alessandro Michele for the Adidas x Gucci assemblage. The pieces are an illustrious mix of codes of both the fashion house and the sportswear brand, ultimately creating high fashion streetwear that'll keep every fashion enthusiast on their toes.
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Inspired by an archival 1979 Adidas catalogue, the launching campaign has staggering visuals that highlight the collection's concept: moving imagery captured by Calijn Jacobs appears on a gridded template while models let loose in place to a soundtrack against coloured backdrops.
Phrases like "When your thoughts become reality, you understand what magic is" can also be heard in the background.
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