Cover Street art trio Aral Cru takeover the design of the Basketball Area with their signature street art style (Photo: Adidas)

The new Adidas Brand Centre is set to open at Glorietta 3 this October 22, 2021. It will be the brand's largest and most exciting store in the country to date!

It's the go big or go home mentality that's conquered the minds of many of our greatest athletes. Now with Adidas, gamechangers around the Philippines have the opportunity to follow suit. 

The brand's largest store is now opening its doors for Filipino shoppers to enjoy exclusive retail opportunities within 1,300 square metres of space. On October 22, 2021, the Adidas Brand Centre will be launching at Glorietta 3 in Makati City. Here, Adidas has chosen to focus on the three key pillars of their ethos: sport, lifestyle and culture, as well as sustainability. It will elevate the shopping experience of every client through offerings made available only at the Brand Centre. These include items for sports such as golf, as well as necessities for "Trail and Outdoor". 

Read more: Could These Shoes Be Worth 1 Million Dollars?

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Above As the biggest adidas store in the PH, the Brand Center includes multiple Moment Areas like the Basketball Area (Photo: Adidas)

Not to mention, the store's incredible layout is composed of 12 Moment Areas, exclusive spaces dedicated to a certain aspect of sport, culture, or lifestyle. Some of these include the Men's Launch Zone, Women's Training, and Men's and Women's Originals. A Hype Wall, Basketball Area, and Collection Ramp will also be available for those whose interests find themselves drawn to those areas. The site will also offer an exciting Maker Lab, where customers can customise their own Adidas products; the area will contain proud Philippine heritage symbols such as custom acacia wood and paper-twine lamps. 

In keeping with their commitment to the globe, the Sustainability Ramp will be present to educate shoppers about marine plastic waste. It will involve a 12-metre rattan tunnel that serves as an immersive educational experience for customers. 

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Above Homegrown visual artist Kris Abrigo designed the Brand Center's Collection Ramp with a mixed media and 3D art installation (Photo: Adidas)
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Above Quiccs-designed Forum will be available for purchase in the adidas Brand Center (Photo: Adidas)

Get your hands on exclusive Adidas products such as the Ultraboost 21 x Parley, a shoe made from ocean plastic. Golf, cycling, swimming, and tennis gear will serve promising athletes on their next game or journey, and expectant mothers can find new offerings with Adidas maternity lines. Future launches at the Brand Centre will feature Yeezys and surprise restocks of the brand's bestselling items. 

John David Cortez, the Manager of Sports Marketing and Brand Communications for Adidas, says: "We envision the Brand Centre to be a space where everyone is open to exploring how far their creativity and individuality can take them. With the store's wide collection of apparel and through our collaborations with local artists and indigenous communities, we hope to inspire all to drive positive change in their fields—but most importantly, within themselves." 

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Customers who want to visit the Brand Centre starting from its official launch on October 22, 2021, may now book an appointment through adidasbrandcenter.ph. Get to know more updates by following Adidas Philippines on Facebook and Instagram.

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