The new Adidas Brand Centre is set to open at Glorietta 3 this October 22, 2021. It will be the brand's largest and most exciting store in the country to date!
It's the go big or go home mentality that's conquered the minds of many of our greatest athletes. Now with Adidas, gamechangers around the Philippines have the opportunity to follow suit.
The brand's largest store is now opening its doors for Filipino shoppers to enjoy exclusive retail opportunities within 1,300 square metres of space. On October 22, 2021, the Adidas Brand Centre will be launching at Glorietta 3 in Makati City. Here, Adidas has chosen to focus on the three key pillars of their ethos: sport, lifestyle and culture, as well as sustainability. It will elevate the shopping experience of every client through offerings made available only at the Brand Centre. These include items for sports such as golf, as well as necessities for "Trail and Outdoor".
Not to mention, the store's incredible layout is composed of 12 Moment Areas, exclusive spaces dedicated to a certain aspect of sport, culture, or lifestyle. Some of these include the Men's Launch Zone, Women's Training, and Men's and Women's Originals. A Hype Wall, Basketball Area, and Collection Ramp will also be available for those whose interests find themselves drawn to those areas. The site will also offer an exciting Maker Lab, where customers can customise their own Adidas products; the area will contain proud Philippine heritage symbols such as custom acacia wood and paper-twine lamps.
In keeping with their commitment to the globe, the Sustainability Ramp will be present to educate shoppers about marine plastic waste. It will involve a 12-metre rattan tunnel that serves as an immersive educational experience for customers.