With its sunny colour palette, breezy functionality, and above all, an unmistakable holiday vibe, the tropical Hawaiian pattern plays muse to Paul Smith’s spring summer 2018 collection. Fish and flora are central characters, presented in quirky graphics or Japanese food packaging references. Paul Smith’s vibrant new collection calls to mind 1980s Japan, when Paul himself chanced upon vintage food packaging at Tokyo’s Tsukiji Fish Market. It left him with a lasting impression, evidenced in the graphic marine prints – tuna and mackerel, specifically – throughout both men and women’s collections of tailored and relaxed shapes. Adding variety to the tropical landscape is an eclectic cast of floral, corals and Japanese koi carps, invoking an exotic surfer allure.

Tropical tailoring

Womenswear is injected with Paul Smith’s emphasis on structured tailoring, as evidenced in this suit with oceanic detailed lapels. Keep it nonchalant; throw it together with a shirt and shorts.


Print and proper

Dresses that skim the calves, flora mania print, and 50s-tinted colours – there are no rules to how you can combine the Paul Smith spring themes.

See also: The 15 Vintage-Inspired Trends A Royal Would Wear At Springtime Garden Tea Parties

Beachy LBD

A sheer slip dress features curling tendrils of floral embroidery, in an elegantly casual shape that won’t look out of place as a beach outerwear, or leisurely evening frock.

Koi about it

The classic Hawaiian shirt undergoes a rehaul, and this spring summer piece features a koi pond of corals, fish and underwater foliage, on a vivid-hued short sleeve button-down.

Flower focus

The choice palette delights in the optimism of the season, extending to both men and women’s collection. A good way to go all out is this men’s red sweater with oversized floral artwork.

Hawaiian riot

The men’s version of the classic Hawaiian short sleeve staple is upon an ocean blue background, featuring a panorama of marine flora and fauna, punched up with a hemline emblazoned with the symbolic tuna-packaging ad.

See also: A Showcase Of The Vintage 1920s Influences That Touched Salvatore Ferragamo

Swinging scarf

Speaking of the food commercial artwork, Paul Smith just had to give it a standalone homage, in this print scarf that would go swimmingly well with the most basic getups.

Leather luxe

Not quite the guy who’s crazy about print? Man up in a fitted leather jacket, we dare you to include a couple of strategically placed floral detail. Discreetly supplement the look with Paul Smith’s decorated accessories, such as these matching shoes and belt.

Board walk

This mackerel comic print of the 80s will get you the attention you seek. In place of the usual plain swimming shorts, add its fashionable brother to your seaside pursuits.

See also: Summer Print Trends For The Adventurous Man

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