Logo loco shows no signs of abating, with season after season presenting new and fancy ways to declare designer brand allegiance. This spring summer 2018, beloved designer brands continue to delight logo lovin’ followers. Rather than over-the-top logo merchandise, this season sees a more discreet and playful treatment of iconic brand insignias. Fans of the logo trend, step this way for new and fun ways – from shoes, bags, and tops – to wear your favourite brand.

1.  Fendi Peekaboo bag with check detail

A tribute to futurism, this Fendi Peekaboo bag combines a check detail exterior and an inner, FF logo lined embroidery. Subtle and graphic, this bag is crafted for timeless relevance.


2. Dolce & Gabbana double Velcro pink sneakers 

Admit it – you secretly wish you could Velcro your sneakers in place on the days you’re rushing out the door. Now you can, with this pair of Dolce & Gabbana calfskin sneakers held in place by candy-pink Velcro closure snaps.


3.  Navy/red CH knit sock sneakers

Athleisure done right with this Carolina Herrera sock knit sneakers. Ankle-lined with a red slip of logo, this comfy footwear hugs feet and earns you major street style points.


4. Fendi Kan I 'F' bag  

Logo handbags take on an exotic treatment, with Fendi's summery touch of straw fringe and crochet embroidery FF logo, in the tropical colours of turquoise. Fitting accessory for beach excursions and luxurious summers.


5. Balenciaga BB Round M pink quilted bag 

It’s all or nothing for this hot pink all-over-logo crossbody quilted bag, attached with a chain strap flaunting souvenir charms. This show-stopping Balenciaga bag is a collector’s item to pull from your hat of wardrobe tricks.  


6. Dior sling backs with J’adior and checkered detail

Sling backs and flats are a match made in (comfort) heaven, and Dior knows it. Adding more oomph to this ballet pump, is a J’adior embroidered ribbon and the brand's iconic chessboard pattern.


7. Louis Vuitton Chantilly lock in noir

Fans can never truly get enough of the symbolic Louis Vuitton monogram. This Chantilly lock bag meets the all-over insignia halfway, letting the new shape and sumptuous leather craft stand out instead.


8. #Maxmaragram jacket

Go back in time with this fitted #maxmaragram jacket celebrating the original Max Mara 1958 lettering. This season, this versatile outerwear makes a statement wardrobe staple.


9. Roger Vivier Logomania large red tote

A must-have bag spacious for travel and day-to-day essentials, this Roger Vivier Logomania tote is game for casual and smart occasions, thanks to a siren-red shade and giant logo stamp.


10. Prada Vit.Comic Bianco + Petalo lace-ups

Add a pop of comic relief to your footwear with this Prada illustration lace up sneakers. Made from calf leather with a Vit.Comic themed leather patch, it’s a topical piece to any ensemble.


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