Unbeknownst to Silvia Venturini Fendi, she was nurturing strong family ties with her daughters 10 years ago over the iconic handbag.

Above The Fendi women recall their relationship with their favourite Peekaboos, and how it defines their relationship in their 10th anniversary campaign.

Despite the different generations and stages in life, the mother of 2 daughters – Delfina Delettrez Fendi and Leonetta Luciano Fendi – had passed on the iconic Peekaboo bag and the ingrained emotional connection. The Peekaboo’s 10-year anniversary marks its evolution as an eternal and precious heirloom – much like the multi-generation dynamics of Silvia Venturini Fendi’s family.

“The Peekaboo bag is simple, complex and timeless. It’s one of those objects that will really stay with you for all your life”

Silvia Venturini Fendi

The Fendi women star in a video campaign aptly dubbed #MeAndMyPeekaboo where they marvel at the bag's ageless appeal and their personal relationship with it.

See also: Silvia Venturini Fendi's Birthday Celebration

Tatler Asia
Above Delfina Delettrez Fendi

Delfina: “Thee Peekaboo is precious like a piece of jewelry”

Since the Peekaboo's debut 10 years ago, Delfina has become a mother, started her company and took on her career with unwavering energy and creativity.

To her, the Peekaboo is like a treasure for its enduring appeal, and reflects her character similar to her mother’s: “You can discover us little by little. We know how to hide many sides of our character,” described the fan of the Lace-Up. 

In the Peekaboo’s different sizes, Delfina sees her mother, sister and herself.

See also: Faces At Fendi's Bright New Digital Platform, F Is For Fendi

Leonetta: “Versatile and full of surprises”

THE Peekaboo is synonymous with Leonetta's adolescence. “It followed me through my different steps in life,” she recalled. “I took it to school, now I am taking it to work, but I also take it to clubs.” 

Her sentimental attachment reflects in her growing collection of Peekaboo Minis (“I have at least five, six… or seven”), of which her favourite is the basic blue one keeps up to her mobile lifestyle. For Leonetta, the Peekaboo bag is full of surprises.

See also: Fendi Puts The Charm Into The Alphabet Voa ABClick

Tatler Asia
Above Leonetta Luciano Fendi

Silvia: “I always think about an ideal woman”

The versatilities of the Peekaboo can be attributed to Silvia’s idea to tailor a bag for different styles and personalities – the perfect item your daughter would steal from your closet, one day. “I had a good idea 10 years ago… it was an idea of value because it’s a bag that I still adore today,” Silvia mused.

As the bag’s name hints, Peekaboo is an object of discovery. “It looks like a classic bag, but then the inside can really hide a big surprise,” she added.

Discover your ideal Peekaboo bag at fendi.com.