Cover From heritage salons in Paris to data-led labs in Dubai, these destinations invite you to make bespoke perfumes and leave with something no one else owns (Photo: dotnote.perfume/Instagram)
From heritage salons in Paris to data-led labs in Dubai, these destinations invite you to make bespoke perfumes and leave with something no one else owns (Photo: dotnote.perfume/Instagram)
1 / 1
A global guide to experiences and ateliers that specialise in bespoke perfumes
Bespoke perfumes are among the most personal expressions in beauty. Unlike off-the-shelf fragrances, they are created with an eye to your preferences, memories and personality. These services range from intimate consultations with master perfumers to lab-driven formula creation and interactive workshops. This overview highlights a selection of destinations—from venerable Parisian houses to emerging studios in Asia—where you can engage in the craft of bespoke perfume. Each entry captures what you can expect, from the depth of customisation to the context in which your scent is made.
Read more: 5 luxury Middle Eastern perfume brands every Asian fragrance enthusiast should try
Guerlain Bespoke – Paris
Guerlain’s flagship in Paris represents one of the oldest names in fragrance. Beyond its historical collection, the maison offers bespoke perfume services that invite clients to explore scent creation with its perfumers and consultants in Saint-Honoré. Guests can select from the house’s heritage materials and work through combinations in consultation, resulting in a custom formula presented in personalised packaging. The process reflects Guerlain’s long tradition of craftsmanship and its archives of olfactory expertise.
Don’t miss: 13 must-know Thai perfume brands shaping Thailand’s fragrance scene
.NOTE Perfume – Seoul
.NOTE Perfume in Seoul is a concept boutique where custom fragrances can be assembled through a guided process. Clients choose from curated scent families and accord sets, testing combinations in consultation with fragrance experts. The experience is structured like visiting a bar, where you select multiple notes to blend a unique perfume. This model democratises the creation of bespoke perfumes, making it accessible and engaging.
Penhaligon’s x Morillas – London
London’s Penhaligon’s has revived an exclusive bespoke perfume service in collaboration with master perfumer Alberto Morillas. Through the Salon de Parfums at Harrods, clients undertake an extended consultation that can span several months, exploring personal preferences and inspirations. The result is a one-off fragrance unique to the client, presented in custom decanters. There is also a semi-custom option where Penhaligon’s staff will blend from selected bases with chosen notes in-store.
Next Memory – Portugal
Atelier Next Memory, based in Lisbon’s historical quarter, works at the intersection of tradition and sensory memory. Housed in a former pharmaceutical laboratory, its fragrance line and services draw on Portuguese aromatic heritage. Clients can explore scent ateliers where narratives tied to landscape and culture inform the creation of perfumes that resonate with personal associations. The setting itself frames the process as a sensorial study of place as much as perfume.
Algorithmic Perfumery – Breda, The Netherlands
Algorithmic Perfumery is a fragrance brand and creation platform developed by EveryHuman that uses artificial intelligence and machine learning to generate bespoke perfumes based on individual preferences. Visitors answer a series of questions online or in person about their personality, memories and scent preferences. The system then analyses the responses using a proprietary algorithm built on a set of scent building blocks to generate personalised formulae. The experience can be accessed through the brand’s digital platform and at physical locations and pop-ups such as the Museum of the Future in Dubai and its Living Lab in Breda, The Netherlands. The model merges technology with scent creation, positioning bespoke perfumes within an interactive data-driven process rather than traditional nose-to-olfactory craft.
My Only Fragrance – Bangkok
Above My Only Fragrance at Siam Discovery Bangkok, Thailand (Photo: My Only Fragrance/Instagram)
My Only Fragrance at Siam Discovery Bangkok, Thailand (Photo: My Only Fragrance/Instagram)
1 / 1
My Only Fragrance in Bangkok is a custom shop where visitors build their own perfume by selecting combinations from a broad palette of base accords. The experience is hands-on: clients test selected notes on strips, refine their choices with expert guidance, and then have their unique bespoke perfume blended on the spot. This model makes bespoke perfume creation straightforward and approachable.
Maison21G – Singapore
Maison21G is a French-origin bespoke perfumery house with a boutique in Singapore’s Takashimaya Shopping Centre. It combines expert guidance with interactive tools and an AI-assisted scent quiz to help clients determine scent profiles and combinations. Visiting the store, you explore a wide range of natural essences and build a bespoke perfume that matches your preferences, with options for personalised bottle printing and sustainable refillable vessels.
Ann Fragrance – Tokyo
Anne Fragrance in Tokyo specialises in private fragrance workshops and bespoke perfume creation. In a studio setting, clients work with a scent counsellor to compose a custom perfume, exploring raw ingredients and accords to suit individual tastes. The focus is on sensory discovery in an intimate setting.
Intime Artisan Perfume – Hong Kong
In Hong Kong, Intime Artisan de Parfum conducts perfume-making workshops and personalised scent sessions rooted in French perfumery techniques. Clients can participate in guided sessions to craft bespoke perfumes, often within workshop formats suitable for individuals or groups. The emphasis is on engaging with ingredients and tools to produce a fragrance that reflects personal preference.
Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
