Chanel Focus
Go into the South of France with Chanel
The South of France is delightful in more ways than one. It’s a part of the world seemingly designed for pleasure, be it sipping glasses of pale rosé by the Mediterranean or relaxing in sun-drenched villages high in the hills. But it turns out that this dream holiday destination can also make you prettier—and we’re not just talking about improving your suntan.
Inspired by the countryside of Provence, which grows many ingredients used in the world of perfume, Chanel initiated a research programme for its Sublimage skincare collection under the watchful eye of Nicola Fuzzati, Chanel’s director of ingredients innovation and development.
A laboratory was built to study more than 500 wild plants, including their history, medicinal properties and endemicity, to assess their potential for use in the Sublimage line. The research continued for almost eight years.
Chanel has a long and fruitful history of using ingredients from the natural world, many of them harvested in Madagascar, in its skincare lines. The French study resulted in the resulted in the refining of five extracts that have become central ingredients in the Sublimage range. These include solidago, the keystone of Sublimage L’Essence Fondamentale, and anthyllis, a vital ingredient in Sublimage L’Essence Lumière.