Cover (Image courtesy of Belo Essentials)
(Image courtesy of Belo Essentials)
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Belo SunExpert rides along a car-free Sunday at Ayala Avenue for a hot summer celebration
In the sweltering 39°C heat, hundreds of runners, bikers, and health and beauty enthusiasts basked in a car-free Ayala Avenue in Makati City last May 12. But worry not—these people were protected from the harsh rays of the sun. Central to this vibrant event was Belo SunExpert, one of the top sun care brands in the market.
The day was full of activities aimed at promoting outdoor fun and the importance of sun protection. From a fun skipping rope class by Jump Manila to a calming yoga session by Movement in Play and a high-energy Zumba workout led by coach Finina Lava at Ayala Triangle Gardens, there was truly something for everyone.
In case you missed it: Stronger Together: Drs Vicki Belo and Hayden Kho on overcoming differences, complementing each other, and reaching for the top
Above (Image courtesy of Belo Essentials)
Above (Image courtesy of Belo Essentials)
(Image courtesy of Belo Essentials)
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Cristalle Belo-Pitt, managing director of Belo Essentials, shared, "My mom, Dr Vicki Belo, has always advocated daily use of sunblock. She’d say that wearing sunblock a day keeps the wrinkles away. Since it’s summer, we have to be extra conscious about this. And this is why we decided to throw this event – so we can educate the consumer on the damage caused by the sun on our skin."
Above (Image courtesy of Belo Essentials)
Above (Image courtesy of Belo Essentials)
(Image courtesy of Belo Essentials)
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The event catered to all ages, with even kids enjoying their own bike race on a mini track. Meanwhile, the SunExpert Cabana served an exclusive breakfast for the sun squad, where attendees could personalise Belo Goodie Bags with summer essentials, including their most sought-after SunExpert products.
Read more: Piolo Pascual's age-defying secret: all you need to know about EmFace by Belo Medical Group
Above (Image courtesy of Belo Essentials)
(Image courtesy of Belo Essentials)
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Adding a touch of innovation, the Belo Medical Group introduced the Observ520x Skin Analyzer during the event, offering attendees a chance to assess their skin and receive expert advice on maintaining its health. "We understand people love spending time in the sun, and that's why we want to make sure they get expert sun protection from Belo SunExpert," the Bello-Pitt emphasised. The Belo SunExpert tent offered free skin analysis sessions with the analyser, product discounts at the SPF BFF Booth, and a Water Station to keep everyone hydrated in the scorching weather.
Above (Image courtesy of Belo Essentials)
Above (Image courtesy of Belo Essentials)
(Image courtesy of Belo Essentials)
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Reflecting on the event, Cristalle Belo-Pitt remarked, "I’m so happy we were able to do the Fun Under the Sun Belo SunExpert event here in Ayala Avenue. I absolutely love the vibrant energy the community brings every Sunday. It’s so much fun building a bigger, stronger, and healthier community of sun lovers.” She also mentioned the importance of protecting themselves from the sun while doing whatever they love.
So, for those constantly out and about at the events they’ve been invited to, protect yourself! Sunblock, when you think about it, is truly the most attainable anti-ageing product in the market. It’s the ultimate SPF BFF!
Learn more about it on the website of Belo Essentials or head to their Instagram for more.
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About:
Dara is the Branded Content Manager at Tatler Philippines, holding a Bachelor's degree in Entrepreneurship from De La Salle University, Manila.
A self-proclaimed jack of all hobbies, she enjoys music, sports, arts and crafts, and travelling. Outside of work, you can probably find her spending time with her dogs, making jewellery, or relaxing at the beach with family and friends.
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