The Secret Behind Genaissance de la Mer Revealed
La Mer Focus
Genaissance de la Mer is without a doubt one of the most desired skincare collections in the world. This year, La Mer rolled out two new additions to the collection: The Eye and Expression Cream and The Infused Lotion, after introducing the legendary Genaissance de la Mer The Serum Essence two years ago.
Following the launch, we spoke with Robin Shandler, Vice President of Global Brand Product Development of La Mer, to talk about all things skincare and the secret behind Genaissance de la Mer.
How have eye treatments evolved?
We recently studied 1,800 people around the world, asking about their eye ageing concerns and we had some incredible findings. For example, women who complain most about puffiness – not related to allergies – are mostly in their 50’s, no matter where in the world they live. There are also a myriad of key concerns, namely dark circles, wrinkles, skin fragility, crepey skin, and dehydration. Women don’t want an eye cream to just target one or two concerns; they want a formula that addresses them all, and new treatments are evolving to meet those demands.
Genaissance de la Mer The Eye And Expression Cream treats more than just the eyes. What are expression areas, and why did you create a formula to address them too?
Whenever we smile, fragile areas including the forehead, marionette lines that look like long guardrails around the chin, the so-called “11” lines between the eyebrows, and the nasolabial folds around the mouth – can all wrinkle. Our goal with this cream is to give you the freedom to express yourself by offering a formula that stops wrinkles from forming in those areas.
What makes The Eye And Expression Cream more potent than other formulas on the market?
We all want to see fast and obvious results that don’t compromise efficacy. We fulfil this promise with the Crystal Miracle Broth, which delivers younger-looking skin more quickly than we’ve ever seen before. We paired the broth with an exquisite, truly addictive texture that makes it a sensory experience you will look forward to every day.
The formula also features the new Filler Ferment. What makes this special, and can you tell us about the process behind its creation?
Our inspiration always comes from the sea. We found an amber algae that has the incredibly hydrating and plumping power of hyaluronic acid. Harvesting it is incredibly time-consuming and requires great care. The algae fragments work from the inside out to help remodel lines and fragile areas.
What is your favourite way to use Genaissance de la Mer Eye And Expression Cream?
Every morning and night, I apply it around my eyes and in areas that are prone to ageing which are the marionette lines from my nose to mouth and the nasolabial folds around the mouth. Sometimes I’ll put it on my forehead if I am stressed. I glide it on to my skin with the cold applicator that is designed for microcirculation and amazing cooling effect.
What is the inspiration behind Genaissance de la Mer Infused Lotion?
We wanted to combine two separate sets of formulas and found that a watery lotion was the most profound way to do it. In the water borne phase, we use the Crystal Miracle Broth and a new Probiome Ferment. The ferment is a nourishing supplement for your skin, and an incredible energy-infused cream is suspended on top. When applied to your skin, you will feel the benefits right away.
How does Genaissance de la Mer The Infused Lotion complement The Serum Essence?
Anything we create at La Mer must serve a purpose, otherwise we don’t need to do it. There’s an ingredient in the Infused Lotion structure that has a similarity to The Serum Essence. Like links of a chain, one draws the other in, allowing both to give the best results.
The new Genaissance de La Mer The Eye and Expression Cream (HK$3,300) and Infused Lotion (HK$2,200) are now available at La Mer Concept Stores and beauty counters in Hong Kong. For more information, click here.